Take a Break, Have a KitKat: Celebrating Hari Raya with a Delicious Twist

As the month of Ramadan comes to a close, Malaysians from all walks of life are gearing up for the joyous celebrations of Hari Raya. Amidst the festive atmosphere, Nestlé Malaysia has launched a unique and exciting campaign that combines two beloved traditions - KitKat and Ketupat.

For many, Ketupat is an iconic symbol of Ramadan and Hari Raya, representing Silaturrahim or good relationship and friendship in Malaysian culture and Islamic traditions. The intricate weaving pattern on the rice cake signifies the spirit of 'Rezeki Dikongsi Bersama', which emphasizes sharing blessings with loved ones.

This year, KitKat has introduced a limited-edition flavor that perfectly captures the essence of Ketupat - the Raya Limited-Edition KitKat Ketupat. With its smooth milk chocolate and crispy wafer encased in a first-of-its-kind 'Ketupat' motif, this unique creation is sure to delight taste buds.

The launch of the KitKat Rezeki Dikongsi Bersama campaign was marked by an event that brought together families, neighbors, and friends. Frederic Porchet, Business Executive Officer of Nestlé Confectionery, emphasized the importance of sharing moments with loved ones during this festive season. 'It's all about enjoying a break, having a wonderful time together, and sharing 'rezeki' all around,' he said.

As Malaysians gather to celebrate Hari Raya, they can now share in the joy and festivities with a delicious twist. The KitKat Rezeki Dikongsi Bersama campaign encourages people to come together over tasty and memorable moments with KitKat. Whether it's sharing a box of KitKats with family and friends or enjoying one as a sweet treat during Hari Raya, this limited-edition flavor is the perfect way to make this festive season even more special.

So take a break, have a KitKat, and celebrate Hari Raya with loved ones - because sharing is caring!

Take a break have a kitkat